SEO is one of the most important types of Wix website marketing. A well-structured website comes with optimized SEO, better user experience, and fresh and scheduled content that adds value to its readers and increases your site's rank in search engine results, especially in Google. Implementing these SEO strategies into your website is the key to success in SEO marketing.
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Wix SEO Tips for Optimization
Wix comes with great tools to optimize your website for SERPs. Built-in Semrush integration, marketing tools, Wix Blog app, and others contribute to what you achieve in search engine results.
You will learn how to work with these tools, apply your knowledge, and get your Wix site ready for SEO.
You will not make any keyword stuff that Google algorithms suffer from.
If you need to accelerate your online business, you may also be interested in planning SEO for business growth in Wix.
Use Long-Tail Keywords
Long-tail keywords meet a particular type of search rather than short keywords, although they often have a lower search volume compared to short ones.
Narrowing down the keywords makes it easy to reach higher search intent since targeting long-tail keywords lets users take specific actions on your site.
Users may search for the term "wix seo tips" which you do not really know what the search intent whereas some others may search for a term like "wix seo tips to triple the traffic".
Leveraging long-tail keywords can effectively promote your content on search engines.
Here are the tips to improve search intent with long-tail keywords.
Determine the content topics that you will cover
Put topic titles into SEO keyword research tools like Semrush
Find long-tail keywords related to your topic with high search volume and low competition
Narrow down your list to the ones with high search intent
Write content that meets that search intent
Tip: If you write on a topic that is totally new to the Internet, then just go for it and include some keywords. You may not find a reliable search volume and CPC data for your new content.
In Wix, we have a great tool to search for long-tail keywords directly from the blog editor. In order to access it, click on the SEO icon on the left side menu of the blog editor.
Put your short keyword onto the native Semrush-Wix SEO integration to obtain data for keyword options, search volume, and competition. It is one of the greatest Wix SEO tools to optimize your website.
Add Alt Texts to Images
Alt text which is also known as alternative text is placed on images to describe that image for search engines. It is an important ranking factor for image searches.
There are a few use cases for alt texts:
Alt texts are necessary for people with visual disabilities. Alt texts are read by screen readers.
If a page cannot load properly, alt texts appear as an alternative to images.
Search engines crawl at texts to index the images. That's why you need to alt texts to images for search engine optimization.
What search engines prioritize is accessibility. Over time, search engines like Google have featured accessible websites. The more the accessibility, the more traffic your website attracts.
Here are some tips for adding proper alt texts to images:
Write matching descriptions for an image. Do not include many keywords.
Write an image description with a natural human voice.
Write alt texts as clear and related to that image as possible.
Here is an example of well-written alt text on the home page. It says "Hire Wix website design and development experts and professionals."
Use Keywords in Headers
Using keywords sends signals to search engines so that they satisfy the target intent behind search terms. Users are likely to click on search results that they find the context is relevant to them.
However, do not underestimate the side effects of keyword stuffing, and keep your headings user-friendly as Google recommends.
Here is the title of this article as an example.
And the tips for using keywords in headings:
Select a target keyword from your content to include in the heading.
Put that keyword onto the Semrush-Wix keyword tool to find some other variations.
Optimize H1, H2, and H3 headers.
Improve User Experience (UX)
Overall user experience increases the ranking of the website in search results (especially for Google after the Core Web Vitals update).
The time spent on the page while it is loading is one of the many factors that Google takes into account for search result rankings. If it takes much time to load the page, the user leaves the page within seconds and this signals Google that your content is not the one that the user wants.
Generally, your page should load within 1.5-2 seconds, if it exceeds this interval, then the users are most likely to leave the page without waiting to view the page content.
You can easily check your website speed and overall performance from your Wix panel.
Isn't your page speed performing well? Wix may suggest some steps for you so that you can take action against poor site speed.
According to Wix, you can take the following actions to increase page speed on your Wix site:
Try keeping heavy visual content below the fold and don’t overload your homepage with apps.
Choose videos over GIFs for animated content. Modern video encoding formats have better quality at a smaller file size.
Use images in JPG format instead of PNG when possible. JPGs can be up to 10 times smaller than PNGs, so they load much faster.
Third-party code should ideally run after your page has finished loading. Embed scripts with the defer attribute and at the end of the body.
Third-party code can slow down your site - try to keep it to a minimum.
Use Wix’s integrated marketing tools, instead of embedding marketing tools manually. Remove marketing tools that you’re not using and keep only the ones that are necessary.
Make sure that the order of elements on your site is identical to the order in the Editor’s Layers panel.
Besides the effects of page loading time, there are also some other factors affecting user experience (UX) such as accessibility, personalization, and navigation.
Here are some tips for a great user experience:
Make sure you satisfy user intent for each keyword with the content and images.
Highlight the most relevant information at the top of the page.
Use JPEGs instead of PNGs for better page loading time.
Add a table of contents, descriptive headlines, and shorter paragraphs to improve easiness of navigation.
Remove redundant content like distracting images from the pages.
Promote Your Content with Different Media
Reducing bouncing rates is important for SEO. Using different types of media files such as e-books, audio files, GIFs, etc. helps to increase dwell time on your website and improve user experience.
Research shows that one of the greatest content strategies among others is video marketing, which overtakes blogging.
Here are some tips for the more engaged type of media:
Start a YouTube channel as a new type of revenue and traffic source and redirect users to the pages you want them to explore and interact with.
Embed YouTube videos or upload a video from your Wix video library that covers similar topics in that blog post.
Cut out clips from the most-viewed videos on relevant topics and reuse them.
Use visualizations and custom graphics to create a more engaged type of data.
Check out the Wix blog editor for more media types.
Use Internal Links
You should connect your content with another one within the site with the internal links. While backlinks greatly contribute to the interactions outside the site, internal links increase meaningful interactions between the user and other content on the site.
Here are some tips for using internal links properly:
Indicate relevant content from your website for the user.
Use anchor texts (hyperlinks) that sound natural.
Do not use such anchor texts: "click here", "download here" and "read more".
Make the most important pages three clicks away from the first page seen mostly.
Use Keyword Phrases that Target the Top of the Funnel
There are three main steps of a funnel: awareness, consideration, and decision. In order to grab customer's attention, we first need to target keyword phrases that our prospective clients might interested in.
Without letting them take any action, we just try to build awareness around the topic in this way.
Focusing on such keyword phrases allows you to reach a larger audience while drawing in users to your sales funnel earlier.
So, how can you choose top-of-funnel keywords?
Indicate high volume/low competition keywords from Wix-Semrush integration.
Create a list of additional keywords that you will use in your sales funnel so you can convert visitors into customers.
Create buyer personas that match the type of customers you want to sell your products or services to.
For this article we have chosen such top-of-the-funnel keywords:
Campaign | Keywords |
|---|---|
Wix SEO - Top of Funnel | Wix SEO Tips Wix SEO Best Practices Wix SEO Optimization |
Wix SEO - Mid Funnel | The Best Wix SEO Tips SEO Tips for Wix Sites Wix SEO Tasks |
Wix SEO - Lower Funnel | How to make SEO in Wix? How to optimize your Wix site for SEO? |
You may later be writing copies for your site.
Focus on Local SEO
If someone is looking for help in a field, they will absolutely search on the Internet first and this probably won't be an outdated behavior.
People looking for local services are more likely to search for long-tail keywords, so you need to use those keywords in your content.
Take a few keywords into consideration and then add a few location-specific keywords. And, that's it.
For example, you will have dinner at a restaurant with your girlfriend who lives in New York today. You will most probably search for "Best New York restaurants for dinner" on Google.
The more specific keywords you use, the lower the competition you will have but the more relevancy you will obtain.
In addition to this, you can apply a few helpful tips on your site:
Claim your Google My Business profile and keep it up-to-date (You can also get bookings directly to your Wix from Google Maps if it is a physical service).
Optimize your Wix website for local keywords and phrases. Wix SEO tools will lead you to set up site SEO by suggesting some actions based on your business info.
Build a mobile-friendly website since mobile users are drastically increasing nowadays.
List your business on local business directories. You may try Yelp.
Establish a Content Strategy
Always plan your next step. Create a list of topics and relevant long-tail keywords to further enhance your Wix website. This will make it easier to plan and execute your next content associated with your target audience.
You can get some content ideas from:
Google Ads Keywords Planner
Wix AI Text Generation
Google Trends
Wix-Semrush Integration Tool
Your blog/website statistics (with Wix Analytics)
Set up Content Calendar
It is highly recommended by marketing experts to have a content calendar annually planned.
A content calendar outlines the topics, the type of content, publish dates, writers, and editors for all future posts within a schedule.
Here are some tips for the content calendar:
Determine goals: Clearly identify the business objectives.
Build a calendar: Consider the topics you will write about. Map out your content and relevancy between them.
Decide the dates: How of will you post? Monthly, weekly, or daily?
Conduct keyword research: Make changes to your content based on keywords and phrases you find from SEO tools, search results, etc.
Unify the strategy: Align your content with your business strategy.
You can use the Notion app's content calendar to handle all work and manage your content strategy with your writer and editors.
When you schedule your blog content, email campaigns, and social media posts, they all will be shown in the Wix marketing planner. You can also use this tool but it is limited in functionality so we use Notion instead of Wix.
Refresh Content on Existing Pages
Always tend to improve existing website pages with fresh content. Content that you added a long time ago may no longer grab visitors' attention. At this point, you should update your content with new keywords and meta tags.
Here are some tips for refreshed content:
Check out any broken links, slow-loading pages, missing meta descriptions, or alt tags.
Review traffic, debounce rates, and conversion rates.
Look for your competitors' keyword profiles.
Analyze the content of each page if it contains relevant keywords and adds value to readers. Do not forget that "quality is over quantity".
Stand out with your content on SERP with unique and engaging meta descriptions and titles.
Deliver the Best Content
How to outperform your clients with best-in-class content while there are still numerous other blogs already covering the topics that you write about?
The answer is simple: creating amazing content in a format that no one ever published. Here are some tips for delivering mind-blowing content:
Whatever your niche is, identify a target audience and wish to solve their pain points. Tailor your content so that it can meet the audience's interest. Answer the questions that are not only commonly asked but also specific ones by including informative content.
Prepare a list of keywords and phrases by including the ones that you can compete with easily.
Perform a competitor analysis to inspect the missing points of your competitors and then fill that gap with your best-in-class content.
Create content that caters to your future business goals.
Focus on structuring your content with visualizations, bullet points, table of contents, etc. so that it becomes easy for eye-scanning.
Keep titles short and descriptive.
Complete your research, outline your content, and do not publish immediately. Turn back to your content after 1-2 days to check everything is ok.
You can also get help from Wix AI tools to generate AI-written content on your website.
Did you apply all these strategies to your website? Then, start calculating SEO ROI.
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