Long-tail keywords are the low search volume keywords that appear after more spefic search queries.
Even though most of the search engine visitors search for less, overall searches with long-tail keywords tends to convert more sales and leads.
The long-tail term refers to the tail at the end of the search query.
Unlike broad and generic keywords, long-tail keywords are more specific and detailed phrases that users type into search engines.
Search demand for long-tail keywords make up the majority of all searches performed on Google.
In this tutorial, we will explore what long-tail keywords are, why they are important for SEO, and how you can effectively incorporate them into your website's content and strategy.
Why Long-Tail Keywords Important?
With content marketing, you probably want traffic and then conversions. Long-tail keywords can bring you both.
Paid advertising is an excellent way to bring your target audience to your site as long as you pay for every click. Replacing paid ads with organic traffic could lead better results.
Compare the following search queries:
"Website designer"
"Affordable website designer in Phoenix"
Which one hooks the visitors' attention so that you can convert them into customers?
How to Rank with Long-Tail Keywords?
When people search on the Internet, they are generally looking for a specific solution to a specific problem or need.
With a content that is relevant and specific to that search query, it is more likely for your site to appear first.
Google takes care of users' search intent and uses 200 factors to determine how relevant and useful your page for that search query.
Specific and targeted keywords used for long-tail searches are great candidates for higher rankings.
Keywords in headlines
Include relevant keywords in the headlines. People mostly scan the first two words of the headlines to get an idea about what it was written for.
Without adding any other significant word, it is not possible to grow traffic to your website.
Keyword-rich headlines contributes to traffic gradually and catches the readers' attention.
Let's take a look at some examples of clickable keyword-rich headlines:
The search-term:
Making Money on Discord
Headlines for making money on Discord:
Making Money on Discord: 7 Tips You Have to Read
5 Tips for Making Money on Discord That Work
Internal linking
Internal links are hyperlinks that points to other peages on the same website and it is another element contributes to the long-tail keyword targeting.
Google assumes that you care the user experience on site when you link to internal pages and address the questions that your users are asking.
The more the links your readers click, the more the time they will spend on your site.
Here are some tips to keep in mind with internal linking:
Link to other relevant pages on your site. For example, if you are writing an article about ecommerce marketing, you can link it to content marketing strategies.
Use breadcrumbs to make your site east-to-navigate.
Prevent duplicated content and make sure your links are unique and helpful.
Trusted links
Links are necessary to increase traffic and rankings but you don't need to have much links as long as your content is helpful, high quality and trending.
Quality and quantity of inbound links are factors that affect the Domain Authority and Page Authority of a site. Domain Authority (DA) measures the overall authority and how trustworthy your website is while Page Authority (PA) measures the authority of individual pages.
By focusing on inbound links on the site, the relevancy and quality of your content and your website's overall user experience, you can improve your website's overall search visibility and drive more traffic to your site.
How to Integrate Long-Tail Keywords to Your Posts?
Keyword research
Start by conducting thorough keyword research to identify relevant long-tail keywords for your business. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords with moderate search volumes and low competition.
As an example, we will try to research keyword related to website design.
We will check high-volume/low-difficult keywords on Ubersuggest and consider the ones that containes 3-4 words.
You can filter the results in search of high volume, liw-difficulty long-tail keywords.
Website design is a highly competitive industry. We set the SEO difficulty to 0-35 while keeping the volume as what it is. Here is the results:
Now, we will try to learn more about these keywords. These results will tell us everything we need to know about the keywords.
By checking each row of this table, we can decide whether the keyword worth targeting based on the estimated monthly visits and change of reaching the first page on Google or not.
SEO is all about understanding the users' search intent and provide them with the information what they are looking for.
Therefore the content with long-tail keywords shouldn't be just a content to rank, it has to provide the user with the quality content that matches with their search intent.
Create the content that engages
Once you have identified your target long-tail keywords, incorporate them naturally into your website's content. Optimize page titles, headings, meta descriptions, and body text to align with the selected keywords without overstuffing.
Create informative and engaging blog posts, articles, and other content pieces that target long-tail keywords. This strategy helps attract organic traffic and positions you as an authority in your industry.
Your content should help visitors answer questions and solve problems with the long-tail keywords to match user intent.
Try to create engaging content and don't make keyword stuff. Generally, for an article of 2000 words, you can use keywords 10 to 20 times.
Optimize your content to answer specific questions or address common queries related to your industry. Consider creating a dedicated FAQ page or incorporating question-based headings to capture long-tail keyword variations.
Track your content
Regularly monitor your website's performance and keyword rankings using SEO analytics tools. Analyze the data and refine your long-tail keyword strategy based on user behavior and search trends.
Benefits of Long-Tail Keywords
Enhanced targeting
Long-tail keywords allow you to target a specific audience interested in a particular niche or product. By focusing on more specific phrases, you attract visitors who are more likely to convert into customers or take desired actions on your website.
Lower competition
Short-tail keywords are highly competitive due to their popularity. In contrast, long-tail keywords have lower competition, making it easier to rank higher in search engine results pages (SERPs). Targeting long-tail keywords can give your website a competitive advantage and increase your chances of ranking higher.
Higher conversion rates
Users searching with long-tail keywords often have a clearer intent and are closer to the buying stage. By optimizing your content for long-tail keywords, you can attract users who are actively seeking specific information or products, leading to higher conversion rates.
Improved user experience
Long-tail keywords allow you to create highly relevant and specific content that directly addresses users' queries. By providing valuable and targeted information, you enhance the overall user experience and build trust with your audience.
Long-Tail Keywords FAQ
What is long-tail keyword?
To begin, let's define what long-tail keywords are. Long-tail keywords are longer and more specific keyword phrases that typically consist of three or more words. Unlike short-tail keywords (e.g., "shoes"), long-tail keywords are more descriptive and reflect the user's intent or a specific query (e.g., "comfortable running shoes for flat feet").
While they may have lower search volumes individually, their cumulative search volume accounts for a significant portion of overall searches.
In summary, long-tail keywords are an essential component of any effective SEO strategy. By targeting more specific and less competitive phrases, you can attract highly targeted traffic, increase conversions, and provide a better user experience. Remember to conduct thorough keyword research, optimize your content, and regularly refine your approach to stay ahead in the ever-evolving world of SEO. Start incorporating long-tail keywords today and reap the benefits of increased visibility and targeted traffic for your website.
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