An SEO software is an app used to analyze, track and optimize your website's SEO performance. They are integrated with your website builder's SEO tools and give advices about how to improve your page rankings based on your website content.
All SEO apps are like AI assistants that help you about keyword research, content ideas, page crawling issues, site audit, finding competitors, etc. Even though the number one SEO app is Google Search Console, it cannot be used as an SEO suite to plan all your search marketing tasks.
You can use third-party SEO apps or add them to your site directly from the app market of your website builder. Wix, WordPress, Webflow, SquareSpace and other website builders allow adding SEO apps to your site and create a growth marketing plan in search engine result pages.
In this article, we will take a look at the best and most popular SEO apps that you can use to track and analyze your website traffic.
SEO Apps You Add To Your Website
Each SEO app that you can subscribe has unique project dashboards to manage, organize and track your SEO tasks and overall progress. Here is the most popular SEO apps you can use for your website's SEO improvement.
Google Analytics
SEMrush
SE Ranking
Wincher
Except Google Analytics, all companies listed here offer monthly/annually subscriptions for their SEO software and tools.
So, what you can do with all these apps, in short:
Site audit for checking site's SEO health.
Site crawling to find out broken links, duplicate content, 4xx codes, etc.
Keyword research to determine CPC values, search volume and long-tail keywords.
Keyword tracking to track changes of web pages in position.
Traffic estimation for getting insights about competitors' website performance on search engines.
Backlink tool to analyze external links pointing to your website or your competitors'.
SEO opportunities for optimizing your content or ideas for new ones.
Now, let's learn more about the best SEO apps.
Google Analytics
Google Analytics is a free and powerful tool that provides comprehensive insights into your website’s traffic and user behavior. It allows you to track the number of visitors, their demographics, how they found your site, and what actions they take once there.
Key Features:
Real-time Data: Monitor live traffic and user interactions.
Audience Insights: Detailed reports on user demographics, interests, and geographical locations.
Behavior Analysis: Track user journeys, page views, and bounce rates.
Acquisition Reports: Understand how visitors are finding your website (e.g., organic search, direct traffic, social media).
Benefits: Google Analytics helps you understand your audience better, refine your content strategy, and identify areas for improvement in user engagement and conversion rates.
Semrush
Semrush is an all-in-one SEO tool that provides extensive data for keyword research, competitor analysis, and website auditing. It is widely used by digital marketers and SEO professionals for its robust features and actionable insights.
Key Features:
Keyword Research: Discover high-performing keywords and track their performance.
Competitor Analysis: Analyze your competitors’ strategies and identify opportunities.
Site Audit: Conduct comprehensive audits to identify and fix technical SEO issues.
Backlink Analysis: Track your backlinks and those of your competitors to improve link-building strategies.
Benefits: Semrush offers a detailed view of your SEO landscape, helping you stay ahead of competitors, improve your keyword strategy, and ensure your website is technically sound.
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